Researching a target market can identify technologies, products, and vendors that
are competing to serve the market, application, and end-user. Complementary industries,
infrastructure build-out, standards evolution, business models, price points, software
development, and user education can help or hinder market development. Acceptance
of a technology may be impeded by technology in a slightly different market - MP3
music on a cell phone may have been more successful if the iPod had not been so successful.
Assessing the factors that impact the timing and growth potential for a market can
be the most valuable exercise to a vendor hoping to serve that market - and maximize
At Strategy Sanity we can research the specific market that a client is targeting.
Reports and data are designed to provide a realistic outlook for the market and will
stand up to scrutiny in a broader and dynamic market. If an existing or a generic
report fails to give the detail needed, then Strategy Sanity can dig deeper or focus
more specifically on the client's needs. We can provide analysis, additional perspective,
or sanity checks on client in-house evaluations or even other market research firms'