Business Strategy

Home Capabilities
News & Events Background
Reports Glossary

Direction for Your Business

The consulting services of Strategy Sanity are multi-faceted and can be tailored to any need —

Strategies, Programs, and even presentations can be analyzed and developed.
Numerous Marketing and writing services are available.
Extensive experience is the basis of many More abilities as well.
In the technical arena, our strength is in embedded Processors, microcontrollers, digital signal processors, core processors, application processors, multi-core processors, and their application in electronic equipment.
Traditional Market Research is performed in conjunction with Objective Analysis.
Look into the Background and Biographies of our principals. Ask industry insiders or do a little Googling for our names, if there is not enough in the News and Events.

Home Capabilities
News & Events Background
Reports Glossary

Site tends to look best using Firefox on a PC, but should look good on any browser and on smaller-screen handhelds as well.

info@

to inquire further –
StrategySanity.com

Market Research Competitive Industry Analysis Semiconductor Applications Electronic Equipment Market Sizing Analyst Revenue Shipments Units

Tom Starnes is also an industry analyst
with Objective Analysis
for the traditional one-to-many
Market Research
of the markets and applications
of embedded processors,
semiconductors, and more.

He can also be found assisting
other independent market
research firms, as appropriate.

Jump to the Objective Analysis site

Researching a target market can identify technologies, products, and vendors that are competing to serve the market, application, and end-user. Complementary industries, infrastructure build-out, standards evolution, business models, price points, software development, and user education can help or hinder market development. Acceptance of a technology may be impeded by technology in a slightly different market - MP3 music on a cell phone may have been more successful if the iPod had not been so successful. Assessing the factors that impact the timing and growth potential for a market can be the most valuable exercise to a vendor hoping to serve that market - and maximize profits.

At Strategy Sanity we can research the specific market that a client is targeting. Reports and data are designed to provide a realistic outlook for the market and will stand up to scrutiny in a broader and dynamic market. If an existing or a generic report fails to give the detail needed, then Strategy Sanity can dig deeper or focus more specifically on the client's needs. We can provide analysis, additional perspective, or sanity checks on client in-house evaluations or even other market research firms' studies.